Local SEO today is an absolute necessity for any small business who is targeting the local market. Even with traditional local advertising such as the yellow pages or newspaper, a local business can quickly reach a lot of their local market who may be right in their neighborhood. In today’s market, a huge percentage of customers start with the internet before they go to their yellow-page. If your business is not showing up in search engines, it is equivalent to not having a phone number or address for the customers to get a feel of who you are.
On Google Local, you can upload the address of you business, and it will show up on Google Maps. You can also upload your business on Google Business Pages, but that is not as popular as Google Local. One reward is having your business listed on Google Maps. This makes your business available to those who are looking for it. If you haven’t done so already, you can sign up for Google Business Maps. It is free to claim your business and you can even add business to your Google Local listing. As with any listing though, you want to make sure that you have a website that Google can read. Another thing you can do to boost your Google Local listing is to have customer reviews of your business. The more reviews, the better. Most potential customers will want to check out your business if it has better reviews than others. There are a lot of ways to get reviews of your business. You can give rewards to those customers who write reviews for you. Don’t post fake reviews to avoid getting in trouble with Google.
So the days of not putting local keywords into your website are just numbered. Start doing your research on what your local keywords will be and incorporate them into your web design. This way, Google and the other search engines will read your site as being more relevant for that term and will rank your site higher in the listing. That is free traffic, and you want to make sure you can get a piece of it. Be sure to take the time to complete as much research on Google as possible. If you can get the information into writing all different CTA’s (Call to Actions) on your webpages, you will see that you need to work on your website constantly. Your website should be updated at least once a week with fresh new content. Don’t let your website static because of a few different things going on. Keep adding new pages and checking things out. Another thing that you can do to get more traffic to your website and improve your web design is to generate backlinks. If you are getting links that have “nofollow” attributes, it tells the search engines that the link should not be trusted. It is virtually impossible to get a “dofollow” attribute on a back-link to your site. Once you have done these things, you will need to readjust your keywords on your website so that you are going to appeal to the right kind of visitor. You do not want to attract the wrong type of visitor to your website. If you are in a competitive niche, you will need to attract webmasters that are on the same theme as yours. If you are selling a product, you want people who are interested in buying that product. If you are not in a competitive niche, then you want to attract the masses.
Doing this will take some work, but in the end, it will make you more money and you should keep doing these things until you have become successful. Each marketing campaign you set up should be considered a campaign. You can set up different campaigns that will each make you money in a few different ways.