Data Analysis Guide

Do you want to develop a better approach for data analysis as it applies to improving your SEO rankings in search engines?

With this guide to Data Analysis, we hope to show you a data-informed approach to earning more web visits (and conversions) with your new understanding for how to grow your business online.

Within this guide, you’ll learn:

  • Understand data analysis
  • Apply data analysis for your business

By reading this guide, you will be in a better position to help you and your team develop a data-driven approach to Search Marketing.

Data Analysis

In our data-filled world, it’s becoming easier than ever before to use data, and leverage it for your own gains.

SEO Data Analysis

Data analysis for search engine optimization (SEO) purposes is becoming more popular.  Though search engine optimization continually adapts, data analysis for your SEO can provide you with unprecidented benefits.  By being data-informed, you can tailor a SEO campaign to help you rank for more and better keywords for your website.  In addition, SEO data analysis helps you remain competitive.

Which types of SEO information do you collect now about your company?

In the book The SEO Battlefield: Winning Strategies for Search Marketing Programsthe author says, “The strongest SEO programs are organized machines running in convert with the marketing and development departments.”  He was on to something.  As it relates with data and tying that in with SEO Marketing, then you’re going to get a lot ideas for where to take it next.

Data-driven SEO Analysis and Optimization

With data analysis, you can inform your SEO and optimization, in general.  By understanding the variance in where you are currently ranking in search engines, and comparing that to where you want to rank in search engines, you can develop a better strategy by using a data-driven strategy.

Which types of insights do you believe are true, and if only you knew a way to collect that data, it would prove to be true?

With data-driven SEO being the focus, you can review the analysis, and develop a better optimization plan.  With the optimization plan, you can improve the website.  By reviewing the SEO analysis and optimization approach, you can understand how your website must improve in order to get an improved position in search engines.  This is the data-driven SEO Analysis and Optimization Plan in a nutshell.

Types of Data Analysis for SEO

When it comes to data analysis for SEO, there are several factors you should know.  Since there are so many factors involved in improving your website, below are some of the types of data analysis you might consider for SEO-purposes:

  1. Keyword Ranking Positions – your actual position number in search results on a certain keyword search
  2. Competitor Page Keyword Ranking Positions – your competitors’ ranking position number in the same search results that you’re ranking for in search engines
  3. Anchor-text Ratios – By reviewing the type of anchor text your competitors’ are using to improve the ranking for their webpages, you can reverse engineer what they’re doing, and implement your own strategy to procure backlinks based on their anchor text ratios.

Can you think of any of other data types useable for SEO?

Data Analysis Skills

Though a background in marketing analysis helps, you don’t need to be an expert data analyst to understand how to do some analysis and make correction actions.  With only a few simple skills, you can understand it.

  1. Capture Heuristic
  2. Affirm Data Integrity
  3. Gain Specialized Knowledge

Which other data analysis skills are useful, but maybe not so common?

Capture Heuristic

For the Capture Heuristic, you’re simply trying to create the habit of awareness.  With the awareness habit, you’re able to think how to get more and better data to review.  With this habit improving, you’ll be more aware of more ways to getting data and more “data-minded” that data will seemingly just come to you.

Affirm Data Integrity

For data integrity, you want to be aware of the quality of the data.  When you come across data, you want to understand it’s source and how it was sourced.  Having a polling background helps, but it’s not required.  Since most of the data sources we suggest will come from trusted providers, you will want to affirm the data integrity when you consider secondary sources for procuring your data.

Gain Specialized Knowledge

This data analysis skill comprises a lot.  Essentially, when you start reviewing data, you want to understand it and ideally, take actions towards improving.  If you’re in a position where you can improve the condition of the firm, your discoveries gained from the data analysis are more impactful.  In order to be more empowered to take action, it’s important to go deeper into understanding the reasons for the trajectories of the data, and to understand how it’s trending.  Only by gaining specialized knowledge will you know how to apply the learnings.

Website Data Analysis

When it comes to a prime source for gathered data, your website becomes top-of-mind.  With website data analysis, you can review how your website is performing along with identify opportunities for improving the website.

Website data analysis can be gathered in a variety of ways.  For understanding how your web visitors are interacting on your website, there’s a tool for that.  Interested in learning about how your website is actually ranking in search engines?  Review the Search Console with Google’s free tool.

Are you started in the right direction?

How about how your website is ranking in terms of keywords and comparatively to your competitors?  There are tools for understanding those factors, as well.  Website Data Analysis can be viewed in many ways.  To simplify, I’ve developed a methodology for onpage and offpage.

Customer Data Analysis

By reviewing your customer data, you can analyze spots where there are weaknesses and identify ways to improve.  With customer data, you can source it from numerous places, including:

  • CRM
  • Email Marketing Software
  • Email Inbox
  • Receipts

Which types of customer data could you analyze right now?

By cross-referencing different sources, you can find the intersections of data.  Within these intersections, there are numerous opportunities to develop strategies in order to effectively improve targeting for your sales team.

Business Data Analysis Services

When it comes to your business, sometimes professional services are the way to go.  Since there are so many moving parts when it comes to business data analysis, we provide expert research and analysis with the SEO Services we offer at our agency.  If you’re going about business data analysis in a different way, just keep in mind of the data analysis skills we mentioned earlier– and always be inquisitive no matter where you go.


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