There are several different ways to market your business, but for local consumers, you want to be the top result in the search engines when they search for your products or services. Why waste your money on competing for the larger more competitive keywords? Remember, the people who are going to search for your products or services are looking for local Google listing first.
Here are the top three tips for ranking well in the search engines, and for keeping your local business at the top of the pile:
1) On-page SEO
On-page SEO really starts with your META tag, which is included in the HTML tag you are using. If you are not currently using any meta tags, do so right now. The title tag of your web page should include the main keyword that you are trying to rank for. This sounds simple, but a lot of people make the mistake of keyword stuffing. Do not do this. Whatever you put in the title tag should be original content that is relevant to the page you are trying to rank.
2) Incoming links
Once you have your web site live, and your keywords are starting to rank, then you will want to focus on getting other websites to link to you. Do not settle for just any old backlink. Make sure the links are coming from relevant sites and the keywords you are trying to rank for.
3) Unique content
If you make a whole bunch of changes to your website, and do not take care of making sure your content is still relevant, then you may end up changing the order in the search engines, and lose some of your traffic. If you have duplicate content on your site, make sure that the changes you make index your new content, rather than the old content. Just by doing a few changes in your webpage’s layout, you can have a significant impact on your traffic and rankings.
One of the easy ways to do some great SEO is to get keywords. By utilizing the Google keyword tool, you can find the top searched keywords for your kind of product or business. Take some time to just type in a few keywords, and see what kinds of products and business inquiries you are receiving that have nothing to do with your website. You could keyword this same list and find high search volume keywords that do not show up as much in the Google keyword tool. You could create a new page on your website or a new blog post to target these words. The result would be that your site ranks on the search engines for these alternative phrases as well. Take your keywords and try to use them as the anchor texts to your links that will point to the website. Google just loves it when you use keywords!