Local or niche search engine optimization refers to the process of optimizing your website by utilizing location based keywords, such as your city, town or area of interest. Niche and local search engine optimization can be extremely valuable to carry out successfully. In addition, it is important to know how to optimize your site effectively with local SE’s to maximize your opportunities for success. Without local SEO, it will be exceptionally hard to achieve successful search engine results because of the large amount of competition in most markets. It is important to give local websites the advantage of a well optimized, content complete, easily navigated website with no special treatment given to local keywords. In order to give your website the advantage of a well and professionally designed website, you need to eliminate any special effects such as flash and special text. On your site, ensure that you use local search engine optimization: Your web address should include your city, street and state; the same should go for Meta tags in order to help your rankings. Once you have an effective website that has been created you will need to increase the amount of local traffic to your site. In order to do this, you will want to become recognized by your local community and the local SE’s. There are a number of things that you can do to improve your prominence in the local market. Make sure that you submit your website to: internet directories, Yellow Pages, Citysearch, and Superpages. This is one of the best sources of local traffic. Start a blog and get to posting. Be active, make regular posts and keep the information relevant to your business. This will help you to make the SE’s aware of your website. Another source of local traffic is to use your business address in a number of local directories. Obviously they must be relevant to your services and products. Find directories that are similar to your local community. Use the address in your service area. This will help your rankings for your home business and ultimately for your services.