The internet has become a portal for information search. Most information found on the internet has to be done via major search engines. It’s quite common to know that most information is found on the first page of the result of the search engine and if you are not at the top of the result you don’t get to see all of the available information. One of the best ways to promote your business online is to bring your business to the top 10 search engine results. Local SEO is a technique to bring your website to the top 10 search engine results. A local SEO company can perform the necessary techniques to ensure that your business gets the best placement in the search engines.
Link building is the process of creating as many links to your site as possible. The more links you have to your site, the better your ranking will be in Google. In order to create the links your website has to have some relevance with the keywords that the user is searching for. The sites that Google likes is relevant and it likes authority sites. The easiest way to obtain links to your site is through article submissions. You can write some articles on the products that you sell or how to use them, and submit them to the article directories with a link to your site in the footer. Imagine that a user put your article on an article directory and if your link is in the footer there are thousands of other sites that can see it and get a link to your site.
So you can build links to your site, but you need to make sure that you are also building links from good directories. When Google sees a link from a page that is relevant to your site it helps to give your site higher rankings. If you are left with mainly directories you will want to consider niche directories as these are quality links that are not readily available. DMOZ and Yahoo directory are directories that are free and are considered authority sites by Google. Before you start to submit your site to the directories you’ll want to make sure that you have done all of your on site optimization. A Google listing is a big help to your website ranking in search engine especially in Google. Don’t forget to include your keywords within your title, your content and your anchor text.