There are mainly 2 kinds of SEO for local sites. They are organic and local. Now the organic one seems to be the best choice for e-commerce sites. The other one is local SEO. It is being used by the sites that serve the local customers. In the local SEO if you have a site about the running of the local store then you need to have the map and info on the places. In the organic search engine what you need is just your well-researched keywords and a business description that explains the uniqueness of your business. Here are some of the tips that you should be given for your local site:
1. Make your site content work for your target audience
If your site enjoys the top position on the search engine and has a lot of visitors coming to know what your business does then you should update your site and keep them as well as attracting the new ones. Remember that SEO is not a game of who has the best keyword density or the most backlinks. The search engine gives the results based on the complicated algorithms they are programmed with. So your site has to appeal to the local audience and also have the appeal to out of season visitors.
2. Make a site map
So that the search engines can search through your site easily, avoid placing them in confusing ordering. The navigation should be easy and avoid flash frames as it will only confuse the search engine further trying to go through your site. The search engine will understand that it is a local business and will give you the top ranking.
3. Importance of address bars
It is good if you can include one on each page of your site. The bigger the better, you can place one on the top page, the main page and the others. Remember that the search engine gives importance to the location of the address bar. So make a location specific domain name.
4. Ensure that the site pertains to the local community
Use of the top keywords will show you that you have reference to the local community. So before choosing a domain name you should get the address bar in place too.
5. Get the contact details
This does not end in the domain name. You should know the physical address of the business and make sure that you know the local community by getting the contact details. You can use the same keywords for the contact details and the domain name.
6. Read the clamor already
This will make your site more popular. You already read about local SEO and if you implement all the things you read, it will be imperative for your site to be optimized. So begin right from the beginning and optimize your site so that you can be among the first to be seen when searched.
It is good to begin with the optimization before you choose your domain name. If you are faced with a tough decision of having to choose between SEO and domain name, then think of this – if you want to be among the top in the search engine, you need to choose SEO. In your domain name you will be among the top search results. That means that you will have to compete against thousands of other sites. Also, in your site content, you need to use local keywords. If you are running a local business, you need to mention the name of the place that you are working. These are just some of the many strategies that you can use to optimize your site. There are a lot more and there are local SEO experts that can help you optimize your site and many other things.