Local or niche search engine optimization refers to the process of optimizing your website to attract targeted traffic and potential clients. As a business owner it is important to achieve the best return on your marketing investment, and this can be achieved through the use of local or niche search terms.
How to achieve the best results?
Essentially, you want to define what your business is offering and then use a list of search terms that your potential customers may use to find your site. An example of keyword could be one that is part of a series of services that your company offers. You may have competition for this keyword, but it is likely that there are fewer businesses using these techniques. It is well worth your time to take a closer look at the sites that are ranking on top in the search engines, and determine what they are doing. There are a number of online tools that you can use to discover how your competitors are achieving online success. You can use Google AdWords to find search terms related to your market, and these should provide a good indication of how your competitors are currently ranking. Should I use a keyword tool? Yes. Any keyword tool will make the process easier, allowing you to identify the most beneficial search terms. However, there are two issues to consider when using keyword tools:
Are people searching for the search terms or phrases that you intend to use?
To find out how many people are actually using your terms, use the search term “Google it” and then type in the phrase on your website. When you have done this a few times, you will be able to see how many visitors to your website have used the term you have targeted. If the results are over a certain percentage, this may be a good indication that your visitors are not the intended audience, and as such, SEO practices such as those mentioned above are not advisable for your website. Another thing to make sure you are visible on local search is to put your business on Google listing and local directories.
What search terms are people actually using?
Are the search terms that you intend to use even slightly competitive? For example, if you are a small business and have only just started building your website, you may find it difficult to achieve top placement for the highly competitive search term “web design.” But overall, the term may provide a better ROI than trying to get a top ten search result for a competitive term.
Are the visitors qualified visitors?
To make sure visitors are qualified, you need to check if they are logged in users or not. You can use Google Analytics to check if they are logged in users or not. If a visitor is logged in, then they can be considered as a potential customer; however, if they are not logged in, then you can assume that they were only searching in order to find your website but have now ended up your website. Another good way of deciding if your website visitors are worthy of becoming your customer is to check if they are those who are ready to buy your products or not? These can be identified by looking at the search words they use such as “purchase”, “buy” or “get”. If your visitors are those who are ready to buy your products, then your website is winning their business and not convincing them that they are getting a good deal. Visitors will not want to purchase your products if they cannot find the products easily on your website. You should make it easy for them to find the products they want and you should provide all sorts of helpful links that are related to the products on your website.
You should know where your competitors are spending their money and this should be easily visible to you. They should spend more time making their products visible to your target market and you should do the same thing with your internet business.