Local or niche search engine optimization refers to the process of optimizing your website efforts to obtain targeted traffic. In other words, when you optimize your webpage to rank well in the search engines for the search terms that you target and optimize specific pages of your website to achieve high rankings, you will be able to get targeted traffic. Most webmasters have no idea how to achieve keyword rankings when it comes to local search engine optimization.
Conventional global SEO simply cannot obtain those kinds of results. This is because there are simply too many competitors doing the same thing, and success will be hard to obtain. Therefore, local or niche SEO is recommended, if you are a small business looking for that extra edge.
Here are some simple techniques:
Alt Tag Method
All you have to do is add an alt tag with the keyword as the text and it will rank in the search engines.
You have to include the keyword in the title tag of your website. It is one of the most important factors for ranking.
You must keep your keyword at the beginning of the description tag, and include search terms that are related to the keyword.
Putting keywords in a heading tag will help to prioritize the search terms for the search engine.
Making use of the sitemap to submit your site map for the search engines. This will help to get listed in the search results for your keywords.
To get listed on the large search engines you will need to follow their guidelines. Go to their websites and read their SEO rules. You will hear that most of the search engines offer free listings. Free listings do not impact your page rank. There are services that provide paid listings; however, they are not as effective as free services.