fbpx

man writing on white board

There are several different ways you can use local SEO (search engine optimization) to market your business and increase your traffic. One technique that is often used by companies when developing a local strategy is to develop a page using the name of the city in which the company is located. Another technique is to make sure that the city is included in the main search terms your prospects are using to find your product or service. If you develop a page for your company that includes the name of the city in which you operate and you use those terms in the title as well as the description and text you will be doing much better in your local search than if you simply use the name of the city itself as part of your online marketing strategy. Also, in many cases you will be using the name of the city as part of your web address. That would also be good to include in your online marketing plan. Continue to use the name of the city in your web address whenever possible. In addition to using the name of the city itself in your web address, you can also use the name of the city as part of the search terms you use to communicate with your prospects. In other words, you can use the name of the city in the search terms you develop to help reach your local audience. If you are located in Los Angeles, you might use words like “Los Angeles affiliate marketing firm” rather than the name of the city itself. Be sure to include the name of the city in all of the major interactive areas of your website. Your web designer can help you develop a plan to ensure that the city is included in all of the major graphics, titles, connections, communication boxes, sign posts, banners, features and page links of your website. You want the connections to show the city name, rather than the zip code, so if you are working with a web developer who isn’t familiar with using graphics and HTML code you may have to talk them into including the city name in all of the graphics and name of the links on the website. You should also feature your city in the meta description and keyword tags. Your company name, unless it’s a very well known brand, should really be a part of the meta “title” and “description” tags and be no more than 6-7 words long. Google weights the description heavily, so be sure to develop a compelling, short, descriptive piece of copy that goes above the fold. The keyword tags should also be composed entirely of appropriate keywords for your market.