There are literally billions of customers in the local market. In fact, more people are searching for local companies than ever before. One of the best ways to market your business online is with a website. It’s free, and it’s easy to set up. The internet can be a great tool, and you can find out all sorts of information about local SEO. Basically, you can go online and find out how to do search engine optimization, what the search engines think your market is about, and all sorts of secrets that will help you grow your business. In fact, you can learn how to do local SEO in your spare time, and implement the strategies to get your website ranked higher in the search engines.
So what are the secrets to local SEO?
1. Creating keywords
You must take the time to do proper keyword research. You can use the free keyword tool that Google (or other search engines) offers these days. Local SEO keyword research is probably more important than a non-local keyword. The density and positioning of your keywords will have a great impact on where you will show up in the SEO results.
2. Make your website link-worthy
You can link to other websites and SEO strategies through your website. You can even put your website on a Google site map! This will help search engine spiders to find your site. One caveat though, make sure that you use targeted text links – static text such as “click here”. Search engines will criticize websites that contain generic text links to assist them in finding their sites that are supposed to be titled, and virtually all other links will be devalued. Try to use targeted text links, and if necessary, contact a link building services company to build your links.
3. Know your encountered traffic status
Analyze your traffic to see where visitors are coming from, what browsers are using, which pages they’re visiting, how long they’re staying, how many return visitors are there, where sites they’re coming in, and where they’re leaving.
4. Get ranked
It is all about high rankings. You want to get into the top 10 on SERP’s. Wouldn’t it be nice if that could happen without the luxury of a hefty wallet? It can happen! A high ranking on the SERP’s for popular keywords will bring a lot of targeted traffic to your site.