There are mainly 3 search engines which are more important for local searches than all others combined. The market shares of Google, Yahoo and MSN are relevant to most developed countries. Google provides about 70% of all searches while Yahoo about 30%. MSN provides about 10% of all searches. The low competition keywords make this an easy strategy to take advantage of. If your business requires a higher ranking position in all search engines, you have to make sure that you use your keywords the right way. You have to try to understand which search engine helps the most in ranking your local business. You can do this by running search queries on your keywords. Then, understand the difference between ranking for high competition and ranking for long-tail keywords. Long-tail keywords are composed of 4-6 words. A few words long and you can get a lot of searches. The low competition makes this a great keyword to go after. Ranking for long-tail keywords will bring you free traffic from the search engines. Ranking high for local keywords will provide you free traffic when your site is localized. This will make it easier for webmasters to create your content. Many countries have localized markets and hence these keywords work best for those areas. When you create the site and write the content for the users, you can include local keywords. Also, since you will be creating pages specifically for users in your area, you can use local keywords for the post or article titles. If you run a local business, one of the best strategies you can use is to write your own blog. Other than helping you to contact customers and get more traffic, your blog will help you to rank higher in local searches. Make sure that you include your address on your blog and local directories, as this will help you to create relevant backlinks. You can also use the blog to write new posts about the latest in your business.
Add your local business listing to Yahoo Local and Google and you will be able to add your business to the map listings. The benefit is that you are able to reach out to customers that are near you. Google also counts the number of visits that come to your site. If more people are visiting your site, the more popular it will be.
Another thing that you should do is to make sure that you include your physical address on your website. This will help you to get listed on Google maps which will help your local visibility. You should also know that it’s better to use the official website of the city or town that you are located. This is what most people do. They would rather use the website that is from the city itself than the country.
If you are new to local advertising, you should submit your site to local directories. The more directories that you are listed in, the better it is for your business. You should also consult your local newspaper about advertising their website. Most websites will need an email from you to request an ad. The more hits you get on the website, the more marketing you get for your business.