Local search engine optimization is becoming more and more popular these days and for those marketers who use SEO to market their businesses it’s a great way to get some fast traffic and turn those visitors into customers. When doing local SEO the main goal is to get visitors to your site so you can turn them into customers. There are a few main strategies you can use. One of them is simply known as building links. They are the most important things when doing local SEO and can be used for getting you the visitors you want. If you are new to SEO one of the best ways to build links is with article directories.



You will want to pay careful attention to your keywords when optimizing your site. And the best place to start is with AdWords or similar keywords. If you are unsure of which keywords to use you can use the Google AdWords keyword tool. It’s always best to select keywords that are relevant to the local area you want to target. Additionally, you can choose to set-up a pay-per-click AdWords campaign. It’s a great way to get fast traffic and to test out your keywords. As a general rule, under-$10 is a good amount of search traffic for the keyword you’re going for.


Title Tags

This title tag is what you use to search for keywords and see how those keywords rank against other similar ones. They also consider the title tags when determining how to rank your local business website. The title tag is what you see inside the “head” of your web browser when you’re on your website. Which means it’s the first thing Google sees when looking at your website. So the title of your website is one of the most important factors when looking at how to rank highly for your local business website.



Another great way to structure your local SEO is to use the categories that are available on Google Places. Categories are like sub-categories and they help to narrow down your search. You can also select your business location and the business or services you want to rank for. This is a great way to create some focused keywords. Think about places you’re frequent in and what services or types of services you’re offering to the community. Those are great places to start.


On-Page Factors

Google has also created its own version of local search results. This is called Google Maps. It takes the trick of ranking organically through the Google search results and turns it into a easy to use GPS. Google Maps has turned the online marketing world upside down. It’s giving you the tools to monitor your marketing efforts and it’s putting you in contact with more consumers. Google Maps pulls data from your Google+ pages. That means you have to build a Google+ page if you want Google to show your business on its map. It’s a double-edged sword, though. If you go too minimal and Google feels you’re not delivering quality content, it’s actually not a good idea to post it. There are a lot of people who don’t know how to use it and are dropping spam on the phones. That’s what happened when your post got flagged.

Another thing you need to watch out for is what the other people in your industry are saying about your business. You should check out some of the reviews posted on both review sites and see who is giving you a thumbs-up. Keep in mind that one bad review on either of the sites can destroy your whole fake online reputation.