Many people who use Google, Yahoo or MSN, to find local businesses often go straight to the city listing and don’t bother to look through the rest of the page. This is a big mistake! If you want to get targeted traffic and people who are local then the best way to go about it is through search engine optimization. You have got to get your company listed onto the first page of the search engines especially Google. The best way to get listed onto the first page of Google is to put your company in directories and Google listing. There are now so many online directories you can list your company in. Now the question is what makes a good directory? Well, you want to put your main keywords in the title. Put them in your company name if it’s not the obvious. Then list your keywords in the categories. On the home page of the website put keyword in the metatags. Those are beyond the scope of this article. One thing you’ll notice on many websites is a blog. On the home page of many sites you’ll see a blog included. On blogs you can include your keywords in the name of the blog or the posts. That’s another SEO technique that can bring you on top of the search engines. A third and very effective SEO technique is to put your keyword in your domain name. Yes, it’s time to put that keyword inside of your URL. If you have a website where you want to put all your SEO techniques, then the best way to do that is to have your keyword in your domain name. The fourth SEO technique is to do your keyword research! This is time consuming and tedious, but very important in the sense that it helps you figure out exactly what your target keywords are. If you don’t know what your target keywords are, then it’s going to be very difficult for you to get a top listing in the search engines for them. Once you figure out your keywords, and put them all together in your meta tags, it’s time to go out and get some backlinks. One of the best ways to do that is to write articles on your industry topic and submit them to the article directories. Do your research and find the best way for you to get them, but please understand that it’s not the most effective way, but it’s the most popular way for most online marketers.