Local search engine optimization is a way of making sure that search engines, such as Google and Yahoo, can find your website when somebody is searching for your related local services. Good local SEO is critical if you want your business to be found online. It is also critically important if you want your website to be found by the kinds of people who are looking for your services – especially the people who are looking for you locally. By this, I mean that they are people who want to go to your place of business and make sure that they can find you.
If you are a commercial website, there are many techniques you can use to be listed first on the local search results. Much of the time, your business name will be found first, usually on the first page of the search results, and at the top of the page, and by default, your business website will be listed first. If your business has a website, and it was built before local search marketing became a possibility, then you should have pages for each of your services/keywords and you should make sure that they are listed in all of your web pages. Obviously, if you do not have a site that lists your services then you would be a little lost. Your web page that lists your services should include a link to your local search engine optimizer. In terms of search engine optimizer, one of the most important things you can do to improve your website’s presence is to include local keywords relevant to your business/services you offer. Simply put, make sure that you have on all of your pages your service’s name and your city, as well as the name of the city if you are not in a city.
You see, the people who are searching the internet for services and businesses that are in their area are, for the most part, considered very valuable potential customers. They are people who want to buy your products or services. They are looking for you – so no matter what you do, they will find you. You need to make sure that your website is in front of them all the time. They need to know that you are there and that you can answer their questions. That way, when they need your services, you will be the first one they find. And that is how you help your online client – by being available and easily found. You want to make sure, though, that you are found easily enough. One of the ways you can assure this is to have many local business listing on the web. Sometimes, you also have to go through a whole list of captcha questions before they can see your site. Those questions will help you narrow down your list to the most qualified. Once you have those answers, you can then work on getting your site indexed and ‘re-indexed’. That usually means Google, Yahoo, and MSN searching robots will notice your site every time it re-indexes.