Local or niche search engine optimization refers to the process of optimizing a website by targeting the local market. It is one of the most cost-effective ways to help you to promote your business to local customers. Local SEO is largely forgotten by most internet marketers today, largely because of the advancements made by Google and other major search engines. However, local SEO is still very much important today. If you are running a business that primarily involves local customers then it is still vital to have a presence on the web. In this article, we will run through a few ways that you can effectively target your local market through local SEO and make your website rank higher in the search engines.
One of the first things that you will need to do is to submit your business information, particularly your address and phone number, to as many search engines as possible. This is vital to any business, and every business should consider doing this. This will help you to generate more traffic to your website and will help to rank your website higher in the search engines. You will also want to make sure that you submit your website to Google’s local business listings. This is another way of optimizing your business for the local area that you are operating. Another thing that you can do to attract more local traffic to your site is to use your business address in a number of ways. For example, if you are operating a business that sells car parts, including your business address in a number of ways will help to rank your website higher in the search engines. In particular, including your business address in various parts of your website will help to rank your business higher in the local search results. This should be done for desktop and mobile versions of your website. You should have an About Us page on your website that includes the location of your business, particularly your target area. This will help to improve your rankings in local search results. If you do not have a page on your website then add a new page to your website or create a new page using the content of your current page and add your business address in the new page title tag. Try to include your location in your website as much as possible, with particular locations such as your target location. For example, if your business is in Bracknell, where Bracknell Sounds is located, include the location of Bracknell in the page content.
Using the methods highlighted above, and combined with the methods of local link building, you will be able to achieve your business objective more quickly, with better quality and lower competition than if you approached your target market using a national (or international) SEO strategy.