Search engines like Google and Yahoo are getting better at offering local services when you search for them. Just because you are a computer geek does not mean you are not a local expert. First a proper fashioned phone directory with area codes will be your best bet. Most people know where they are at in the world, so chances are you will too. Most of the bigger companies have a local listing with the map and the yellow pages. Your business can also be listed in these directories. This may be invaluable to you. You can also list yourself in Google local listings. This is a great way to get the word out about your business. It is not as important as some people think, but it is a great way to get visitors to your site. There are many who put local listings at the top of their priorities when trying to get visitors to their site. This may be true for you. It is well worth the time you spend to make sure that your listing is accurate and to some extent you will be putting your business on the line. An efficient local listing will cover the top of the table. You will want to pay attention to your business address, the nature of your business and any other information that may be pertinent. You can put your business in the Google map. If it is a new listing, you can also put it at the top of the search engine page results. In addition and of great importance, when you are using the online versions, you can write descriptions of your business. These descriptions are very important because they can make your business available to a wider range of potential customers. Your description can be the thing that brings people to your listing when they are using search engines. Keep this description positive. Make sure you get your company name in this description and that is what will initially appear when your listing appears in the search engine results.
Your business will be a main focus when you are doing local search engine optimization. You want people to see your business rather than the competition. For you, the competition is likely to be closely monitored and if the competition is driving traffic to their site, you will want to do everything that you can to outrank that company. You want to be easily found during normal searches – don’t go after the internet users on the last page of the search engine results. Overture has stated that the #1 listing should get 40% of the clicks on that page – that is a big number when you are competing with 12,000,000 other businesses.