Local or niche SEO, is necessary if you are attempting to get visitors rather than the usual visitors. A local SEO is necessary if you are attempting to get visitors rather than the usual visitors. A large amount of traffic is necessary, but you will get visitors who will find your niche product. Let me give you an example, people use the internet for shopping. They will go to a search engine and type in a keyword, example, digital cameras. Now, there are thousands of thousands of websites in the internet for each of the keywords digital cameras. Some will stay at the top for a while and some will go down quickly. So when you are trying to get visitors to your website and you don’t have thousands of well themed websites, then you have to find a way to get quickly hundreds of top ten websites. The only way to do this is to find a niche within your niche. Now, I could go to Google or any other search engine, and type in the word digital camera, and see how many websites are based on that word. The number of websites with the same word in the title, the number of websites that have the word on the homepage the number of websites that have the word on a specific page all these various word are called as ranks. If you search using the phrase digital camera, or whichever word you want to search for, in a Google search engine, the top ten websites that Google says are the most popular websites of that phrase, comes up, and they are your competition.
Now, you have to analyze the keyword phrase and decide which website is the most suitable to your needs. When you do an analysis, you will see which one has the best ranks, or more importantly which website is the most appealing to the visitor. You will discover that the word, digital camera has thousands of websites associated with it. Have you ever wondered how Google decides on which website to put in rank, or for that matter in the top ten? The popular thing to know is that Google search engine gives a lot of importance to the relevance of the domain name, and is aware of the varying styles of spelling of the word. If you spelled it with a “z” instead of an “s” and “web page”, it would take you a long time to rank in Google. The word “web page”, is also recognized as a keyword. So, when you are designing your own website, remember the different keyword that you would expect people to type and search for. There are lots of software’s that help you to explore the keyword options. Some let you choose between different spellings for a particular phrase. There are also keyword tools that let you explore the number of searches for a given keyword. Once you get the hang of it, you will be able to explore many uncommon keywords. Long tail keywords are usually quite effective, and you tend to rank easier for them. So, if you have the budget for it, buying a few of these web site advertising packages will do you a lot of good.