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There are mainly 3 search engines that are popular, namely Google, Yahoo, and MSN. Among these, Google is the most popular search engine and in which local SEO is used. Since its bases are upon relevancy and data, this search engine will bring the most number of visitors to your site depending upon the keywords.

Google is using page rank as one of its judging criteria in selling its search engine results. How page rank works is, it analyzes the links to a page. The links are classified into two categories: quality links and non-quality links. A quality link is a link to your site from another site where the search engines determine that the link is genuine and not deceptive. A non-quality link is a link from your site to another site where the search engines determine that the link is deceptive. This can be quite common.

Google Page Rank is an excellent tool to look into if you want to check your sites on traffic or numbers. It’s a structure that assigns a numerical weighting to each element of a webpage. Ranking of Google Page Rank is determined by the value of one link to the webpage. The higher the page rank of the page linking to your site, the greater the value of the link. There are a variety of sites that are submitted and when you submit your own site, Google will assess the value of your site based upon the one or more of these assessment factors. Arguably, one of the most important factors for increasing the site’s page rank is the number of visitors who become visitors to your site. More visitors mean an increase in the number of their visits and this increase in visits are called page rank. Another factor important in increasing the site page rank is the increase in the number of links to your site. The more links increasing the page rank. If the sites which send visitors to your site also have high page ranks then the value of their visit will be added to your own page rank.

You’ll realize that understanding page rank and how it affects your website is important if you are planning to earn money with your Google SEO campaign. There are other Google webmaster tools for webmasters general to understanding site assessment and keyword density. In addition, Google has introduced a program where you can check the quality of the backlinks to your own site. You can run a backlink checker in Google Toolbar to check on the value of one way inbound links to your own website. This can be very effective if you are about to start or already have completed creating a new website. Google Toolbar can also help you with your Google Page Rank evaluation. You can have lots of value on Google Toolbar.