Local or niche search engine optimization is becoming a more and more important component of the overall search engine optimization strategy. This is although a fairly new concept, and like most new things, not many businesses understand exactly how to go about implementing it correctly.
What is Local SEO?
When it comes to the internet, the term traffic doesn’t really have much to do with search results. It is the amount of unique visitors to your website who came by your site because they were searching for something in your area. That something could be the product you offer, or it could be the type of business you serve. Either way, you want your business to be easy to find on the internet. That is where local search engine optimization comes in. Local SEO is the process of creating optimization for your website so that it is located by the search engines when people go online and type in a general area into the search window. The key is to get your site to come up higher in the results. Google and its competitors really do not want to provide their users with sites that are not relevant, and some of the easiest ways for them to do it are to ignore. This is why an SEO expert will apply numerous link building measures to get you to the top.
One of the most effective ways of doing that is to get listed on as many large and reputable search directories as possible. It is not only important to be listed in these directories, but it is important to stay listed on them. Simply listing in the directories will not get you traffic. You need to do more than that. Getting listed in the search engines does not stop there. Search engines will consider that you have accepted your listing and will use it, along with the other reputable sites listed with you, to determine the rank of your website. It is very important that the sites that accept and list your site link are relevant to your business. Even if you list your site on a site that is not exactly relevant, it could negatively affect your ranking. The best places to start to get your site listed is to get listed in the large directories, like Yahoo and Google listing. These sites are free and offer your site in their directories.
Another important factor to consider to achieve and maintain good search rankings are the keywords that are used in your web sites. This goes beyond just the title of your website and includes the information in the body of your website. Providing your website is optimized for the keywords that are important to you will help search engines pick up on your site and help to place it higher in rankings. Many search engines look at the keywords that are used to lead visitors to your site and to determine the relevancy of the site. If your site is about home health products, but you use “diet” as a keyword. Search engines may pick up your site and place it higher than sites that focus on this single word. This technique of using keywords has been around for a long time. In the old days, you could simply put the keyword you wanted to be listed for in the title and you would be listed. In the early versions of search engines, this did not matter if you used a single keyword or multiple keywords. Years ago, you could promote your site by having keywords in the title. Unfortunately, this made the site less relevant for the user, and the search engine would rank the site with the lowest frequency of keywords in the title. The popularity of long tail keywords has grown dramatically over the past few years. These are the words that are contain dig searches. There are a number of reasons why search engine users will choose to use a long tail keyword instead of a short tailed keyword, but most focusing on the former in order to get more targeted traffic. Selecting long tail keywords is something you will want to do early in your efforts to promote your website. Most of the successful short tail keywords will be either one word or two words. These types of keywords are useful for your website when you are working on your SEO efforts. However, you should not rely only on short tail keywords. You should also include long tail keywords in your website. Ideally, you should use a combination of short and long tail keywords for your website.