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content marketing

On today’s nationwide scale, everybody is talking about local SEO increased by fully integrating local search into their general SEO. Some say it has been getting passed on to cater to a local audience, while others contest that it has been competing with global search. In either case, local SEO is definitely an interesting concept and can be said to be a great concept in keeping the interactive nature of current major search engines like Google, Yahoo, and MSN. Further, this allows for a more focused keyword or key phrase searches on smaller, dedicated, and focused local platforms.

 

Content marketing

Content marketing is an important part of any web-marketing and design process. Unless you are stuffing spam-filled keywords on your web pages and trying to game the search engines, content should read well and be informative. Your best chance of getting “spidered” is to use white papers, data, and reports to prove your case. By presenting such useful information, people will keep returning to your site instead of finding another similar product.

 

Quick links

Another way to get a leg up on the SERP is to get the search engines to follow the links on your site. Most websites only link to each other, even from each other, which decreases the value of the links. If you have the technology to host your own content (or utilize an outside host service), you can quickly get content shared via social networks, creating what are called “quick links”.