Local or niche search engine optimization refers to the process of optimizing your website to attract targeted traffic and potential clients. In today’s tough economic times, it’s not enough to just build a ‘pretty’ website. Although having a visually appealing website will be good, if no one can find it, the business it promotes will never make money. This is why web designers and local business owners not only design visually pleasing websites, but they design them with SEO in mind. Search engine optimization is the code behind the entire internet. It is the method by which the web designer connects the internet surfer to the search engines. It is the business owner’s responsibility to make sure that their website is visually pleasing. Although the reasoning behind this may be sound, the fact is that the majority of visitors to most websites find the sites through search engines and when a person types in a phrase they are looking for, the search engines list the websites by the most relevant to that search phrase.
Below are some basic tips for local business owners to better understand SEO and how it can help them:
- Local density is important
The first thing that search engines look at is the presence of the keyword you are targeting on your site. If you write an article that is optimized for “Seeds newly added congressman transforming gov in volt”, it is important for you to have “gov” and ” transform” on your site, as well as in the body of your article. It is important that your article flows naturally, not realizing that search engines are looking for these terms when they list your article.
- Use your given keywords as your anchor text
You want to use the keywords as your anchor text. An anchor text is the text that you typically see with a website hyperlink. You should also use your keywords as your anchor text when you are building links. This will help build your search engine rankings.
- Focus on quality over quantity
You have to focus on quality more than quantity. Remember to link to diverse sites and have some links that are authoritative. You want to link to more than place your website in just one place. You can list it on Google maps and local directories among the others.
- Track your results
If you are running a free search engine optimization campaign, you want to know that it is working. Without being able to see if you are getting traffic, you won’t know if you need to work on traffic generation. There are several tools that you can use to track your traffic.
When you read SEO marketing resources like this you will learn that many business owners have no idea how to increase web traffic to their sites. It is not that they do not want to learn, they just have not had proper training. Proper training on SEO will make a big difference in your web traffic, allowing you to increase your business.