Local SEO is significantly important for businesses that are local based. With the several search engines such as Google, Yahoo and MSN being popular around the globe, ranking locally is vital. One of the areas you will need to focus on if you are a local business is your local SEO strategy. Google and the other search engines are looking for relevant and local based results and if your website does not meet that criteria, your ranking will be dropped drastically.
What are the basic steps to locally optimize your website?
The first step is to have your business listed with the major search engines. This is the easiest and the most effective step is to locally optimize your website. LinkedIn, either as an individual or a company will find your information by either searching for you or checking your business listing. Besides, there are other ways such as Google search and the yellow pages. Remember though that just as search engines look for relevant and local based results, so do consumers. List your business on the major search engines such as Google, Yahoo and MSN. This has proven to increase your traffic and revenue.
Another way to locally optimize your website is through the use of mobile search. Mobile search is the most popular search item on the internet. Consumers are increasingly using mobile devices such as smart phones and tablets to search for products and services. You can use mobile search to target consumers very specifically. For example, your business is located in Kansas. Consumers in this area who search on the internet using their mobile devices are more likely to buy your products and services that are close to their local area thanks to the mobile friendly searcher feature which enables users to find suitable websites to their search terms. This enables the website to be displayed at the top of the mobile search results. You can even use the mobile internet to improve your local SEO. QR codes can be integrated into your mobile websites. Consumers will be able to scan a bar code with their mobile device’s camera and obtain either a QR codes to be able to read the content on the website or a mobile video to watch right on their mobile device. If you leverage the mobile friendly scanning technology included in mobile devices with your local SEO technique, you’ll be able to reach more consumers that are mobile savvy.
Another step that savvy local business owners should take to be along in the game is to create an effective online presence. That means you’ll need to connect with consumers through social networks like Facebook and Twitter, make engaging video content and engage in other link building opportunities. As a savvy business owner, you’ll understand that spending time developing an online presence is an investment in your business. If your efforts are not backed by revenue, you’ll eventually have to invest in advertising to boost your market share. or learn other forms of advertising techniques to boost your efforts.
How do you know if the local SEO efforts are working? This can be a tricky business. Since the results of the Local SEO campaigns largely depends on the type of business and the number of people utilizing the campaigns, this can be a tricky process. It is vital that the company or the consultant selected for conducting the local SEO campaign understands the amount of time and the amount of effort that goes into such a campaign. Also, how the company evaluates the success of the current campaign will help to further determine if it is worth investing more time and money into.
Internet marketing has become vital to the success of almost any business. Submitting photos and videos to popular websites such as YouTube can have earned great rankings on Google, Yahoo and other search engines. If the local business owner has not yet featured on Google and is not signed up for Google My Business, then now is the time to start. When convinced to use a Google+ page for their website, an increase in traffic can be expected since there are more potential customers to convert.