A local SEO is basically optimizing a website with keywords that are optimized for the geo-location of your business. So, if you have a business in Los Angeles, you have to make your website optimize for the terms that specify the word Los Angeles in it. The local primary search engines they cater to are Google, Yahoo and Bing. If your business is really optimized for local searchers, you can be sure that your local prospects will easily find your website.
What are the basic local SEO techniques?
The first technique is to create a complete profile for your business. The profile should include basic information about your business such as your physical address, phone number, hours of operation, types of services your business offers, image and detailed description. Another important technique is to include your localized address and phone number on the website. Some businesses may suggest that you submit your website to various search engines. We all know that submitting a website is no one’s business. If you are the owner of a website, you should take the initiative to submit the website to search engines. When the prospects reached your website, they are free to give you their contact information. This technique can help you get new business prospects. Your third strategy should be to incorporate local into your online marketing efforts. There are several social media websites that are very popular for online marketing today. If you are not using any of these websites for your marketing efforts, you are losing real opportunities. These sites can bring lots of target traffic to your site especially if you are using effective social media marketing. You can list your business on Facebook and make use of other local based sites. Some of the most popular social media marketing tools are Facebook, Twitter, Digg, MySpace and LinkedIn. You can even incorporate your business into local shopping directories like Yelp.
Some of the most popular local search engines are focused on helping local businesses improve their online presence. Some of these are Google Places and Yahoo Local. For your local search efforts, you will have to incorporate detailed information about your business into local search directories. Using these directories is a time consuming effort but will bring you more traffic when you provide good detailed descriptions about your business.