There are several different tactics you can use to advertise your business locally, but the cheapest and most effective way is through the use of a Google Places business page. Google Places isn’t just a way to get your page listed in the search engines, it’s a full marketing package that can help to put your business in front of both new and existing customers.
Here are the top 6 reasons to include your business in Google Places:
1. Local SEO
Even if you’re not the most creative or savvy business owner, using Google Places to further your marketing is a great way to target the people that are closest to you. As a result, you get one of the best kinds of advertising – local SEO.
2. Helps you establish yourself locally
People who find your website through search engines are looking for a friendly person to help them solve a problem. They are looking for a local business that they can trust to help them out and they are using the internet to find you!
3. It offers you better exposure
Local SEO results in increased exposure in the search engines and to the general public. As exposure increases your business will gain more popularity and be able to outrank your competitors much more easily.
4. Brings in more customers
The more customers that you have, the better your profits will be. If you have more customers than your competition and sell much more than theirs, you are going to make much more money!
5. Helps with marketing
When you’re walking down the street with your wallet out, it’s important to know that local SEO helps you with your marketing. Local SEO techniques can include marketing emails, coupons, and even blogging. Some of these techniques are designed to be automated, but they still allow you to connect with your customers on a one-to-one basis.
6. It helps you cut advertising costs
Local SEO benefits your business in several ways that a regular SEO campaign cannot. You don’t need to use a marketing firm or spend so much money. Generally speaking, if you use all of the advertising media possible, it’s going to be cheaper for you to use local SEO than a national SEO campaign. You can even do it yourself and start profiting from all of the new customers that will be driven to your business. Additionally, since the results are being driven through Google, they are going to be more than happy to work with you to get more traffic and possibly more customers!