The internet has become the way of the present and has become a major channel for marketing and promoting products and services, not to mention the value of word of mouth advertising. It is too powerful to ignore it and make one easy step for online products. Nowadays business do different types of online marketing and among them is what you called the local SEO. Local search engine optimization refers to the optimization of a website for the web pages of local businesses, such as schools, day cares, health centers, etc.
Keywords plays an important role in local SEO. One simple rule you can apply with keywords is this – identify the words and phrases that your targeted audience will be using to search for your product or service; and ads that are keyword rich but have low competition. It is important to note that in many cases websites with low competition keywords will outrank websites that have high competition keywords. A tool that will facilitate you in identifying the strength of the competition for your keywords is ‘SEO Elite’ which will show you the keyword competition that you have for a certain keyword. If it shows that it is very high, you need to rethink your strategy on how to rank number one for that particular keyword since it will take a great deal of time and effort to succeed. If the keyword shows that there is little or low competition, then you can be sure that with or without SEO, it will be very difficult to be on number one, certainly difficult. So be smart about using SEO, make sure that you understand how to use it the right way.
- Keyword density is an art form that results in part from diligent research. You will discover that when writing the content, the keyword density will automatically be built into the text. If there is no keyword density, the web page will be difficult to get ranked. In addition to keyword density, you must find a way to get a top web page listing. You will also find that when your page rank does not appear within the top web page listings, your website in many cases will not be listed at all.
- You find the best keywords through brainstorming and talking to your network. You can either ask them what words they would use to search for your product, business or services, or you can use the keyword generator tool that can generate profitable keywords and phrases. This tool can also help you discover the words and phrases your competitors are using, so that your website can be positioned so that customers will find you.
- Find a keyword generator tool that will assist you in choosing the right keywords and phrases. These will save you a lot of time. There are free tools available and this can be done by searching the internet.
- Some of the keyword tools that are available on the internet will indicate how many times a keyword has been typed in. This is one of the important factors in search engine optimization. You do not want to choose a term that is being used by lay people most of the time. You need to use keywords that people who are in a position to be making their buying decisions, are using. Do not use a very popular keyword. The competition for that word may be too high. You want to choose a keyword that is less popular but still has a lot of traffic. Put yourself in the shoes of your audience and think about the words that they are going to use to get to your product or service.