There are many companies out there that can offer you local SEO services. Some will promise top search engine placement and others promise to have your company “on the first page of Google”. Who can be sure of that? In order to be successful in any business, you must be willing to test ideas, pay for them if they work, and then re-test them to find out if what you thought was a great idea is in fact the best idea. That’s why its important to do your research on local SEO before you spend your money. Here are the 4 important factors to remember when trying to get top search engine placement for your local small business website:
1. It’s important to target a keyword that will generate traffic. It’s not as important to focus on a keyword that only generated thousands of searches each month, Although with a good search engine optimization plan you could eventually get a lot of traffic. The important focus is to target a word that has traffic potential for your business.
2. Next to important is making sure that the keyword has low competition. This means that there are less than 1 million web pages indexed in the Google search engine with that keyword. Ideally, you would like to have less than 50,000. If you are starting a new website and have no contacts to get local customers then you should focus on a keyword that has at least 5000 monthly searches. You can use a keyword tool to help you with this.
3. How you use these keywords is very important. These keywords need to be in your file names and in the titles of your website. Too many keywords will result in low search engine rankings. On the other hand, you do not want to make it too obvious that you are using keywords. If the search engines see the keywords sprinkled throughout your website, then you may be penalized.
4. There are two kinds of optimization. Generally, the left side of search engine optimization is called on-page optimization. This mainly consists of the information you enter on your website or page. You would need to add your main keywords to the title and create a keyword-rich description surrounding your main keywords. On your site, you may want to include many heading tags to make it easier for the search engines to find and categorize what your site is about. The other type of optimization is off-page optimization. This is basically links that have the keyword in the text of the link. Having quality links is very important. For small business sites, links are very important, especially on local business listing. They mostly indicate how popular and important a website is.