Geo-targeted or local search engine optimization refers to the optimization of your website or web pages to rank well for local (geo-targeting) or specific locations. Let us make this clear, local optimization is search engine optimization done by targeting a specific keyword or keyphrase for a given location. Now, what are the most important factors that you need to consider when optimizing your website for local search?
This is nothing but your actual website design and coding. If your website design is search engine friendly, it only stands to reason that the web pages will also be friendly for search engines. Most webmasters tend to overlook this point and concentrate only on external links and meta tags. But, while most webmasters are focusing on external links, they forget a crucial aspect of on-page optimization. The title tag. It is very important. This is one of the first things that is crawled by search engines. If you want to rank well for a local search, you need to take some effort to incorporate the name of the place your business is located into your title tags. But, don’t overdo it. Too many of those Will-It-Really- Heard-About Marketing References could be a down- payment.
The online marketing industry is mostly looked upon as a PPC industry (pay-per-click). Off-page optimization is a different animal. Search engines do not trust what you say on your AdWords or other promotions. What they do trust are links. So if your company is located in San Diego, it makes sense to start your marketing and advertising with San Diego-based keywords. This aligns your website and business in the search engines. But, even before you start brainstorming about creative ways to promote your business, you’ll have to figure out if your website is actually designed to attract and encourage links from outside of your region. If not, you’ll be doing yourself and your business a great deal of harm. Your website should reflect your regional idyllic brand, and demonstrate this by using appropriate and localized keywords.